2/9/2024 0 Comments Connect word games![]() ![]() “The giant audience we now have for Games continues to power starts for both our Games subscription and the bundle.” Players playing other games other than Wordle “experienced record growth over the last year,” Times CEO Meredith Kopit Levien said in a recent earnings call. Wordle continues to be the biggest game, with its popularity having a halo effect on launching new games and adding subscribers. The Times currently has 9.1 million digital-only subscribers. Subscription revenue from digital products increased nearly 7% percent to $409.6 million in the second quarter of this year, while advertising revenue was flat. Games and Times ’ other apps like Cooking have been an essential part of the Times’ strategy to boost revenue beyond advertising. The only tweak the Times made to the game was clarifying the instructions during the two-month beta period. Players won’t see any changes to Connections once it leaves beta on Monday, a sign that it “resonated with people right away,” Knight said. “It’s that human-made component with the puzzle-constructor going up against them everyday and trying to outwit them as they try to outwit you,” Knight said. Connections is “very approachable, and it’s very easy to understand.” The puzzle is also one of the Times’ “most editorially driven games” with the Connections’ editor purposely thinking of clever words that might appear to be grouped together but actually aren’t related. It was an instant hit, with millions of people playing it weekly, Knight said. After some fine tuning of the idea, Connections launched in beta in June with the puzzle only being findable via search or in the menu of other games Jonathan Knight, head of Games at the Times, told CNN that Connections has been in development for a year, with the games team concocting the idea at a “Game Jam” (think: a hackathon, but for games). Connections is the newest hit for the New York Times. ![]()
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